Updated Index

1) Ill Manors: film review
2) Ill Manors: trailer analysis
3) Ill Manors: TEDx lecture
4) Ill Manors: music video
5) Ill Manors: broadcast platform concluded
6) Ill Manors: print platform (newspaper interviews)
7) Ill Manors: print branding
8) Ill Manors: e-media social networking research
9) Ill Manors: official website analysis
10) Ill Manors: institution research
11) A Field In England: reading, research and questions

Ill Manors - Institution Research

Distribution research

Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.

Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)

Summarise the 10 steps of film distribution in a list using your own words.

Ill Manors: Funding and production budget

What was the estimated budget for Ill Manors?

£100,000

Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.

Film London Microwave
BBC Film

How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?

Compared to a Hollywood movie such as Skyfall, the Ill Manors budget was really small as the budget for Skyfall was  $210 million (which Sony helped fund) whereas Ill Manors was only £100,00.

Film London and Microwave Film

What is Film London and why does it exist?

Film London is the capital's film and media agency - discovering and promoting film making talent in London. This includes all the screen industries based in London - film, television, video, commercials and new interactive media. Film London aims to ensure the capital is a thriving centre for creative industries sector that enrich the city's businesses and its people

What is the purpose of Microwave Film?

Microwave is Film London's micro-budget feature film-making scheme which aims to commission the next generation of film-making talent in the capital and offers fledgling talent an avenue into feature production.

List three other films funded by Microwave Film and embed their trailers in your blog.

Shifty

Strawberry Fields

Freestyle

Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)

Shifty

Similarities: Not only do Shifty and Ill Manors have a similar target audience, but they have the same social realism genre. They are both crime/drama films that are set in London. They both have similar settings of estates and they have similar narratives which includes the illegal use of drugs. Ill Manors and Shifty both use the same actor for their main character. Also they have used similar soundtracks which is by Plan B.

Difference: In the narrative for Shifty, there was no story of prostitution. Also there was less characters used therefore the way the story is told in Shifty would be different to the way it is told in Ill Manors. Another thing is, in Shifty there is an element of humour in the film whereas in Ill Manors things are realistic besides serious. 

Distributor: Revolver Entertainment

When was Revolver Entertainment created?

In 1997

Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.

The film Shank was successful in its distribution as it received great publicity and advertisement from celebrities. Also, the shocking scenes in the trailer would make their target audience what to go see the film with urgency.  

Sket was successful due to the different narrative. It was a urban crime/drama that appealed more to the female audience. 

Kidulthood was successful as it was a a sequel to Adulthood (2008). People were curious to see how the link between the two films which got people talking. 

Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).

Anuvahood 

Similarities: Anuvahood and Ill Manors both include the concept of drugs and violence and both share the genre of a crime/drama and the setting of estates.

Differences: In terms of the context, Anuvahood is seen as more of a comedy based film rather than what Ill Manors convey, a realistic view on society.

Why did Revolver Entertainment go out of business in 2013?

Most sales companies and producers who had films set to be released by Revolver have now renegotiated deals or are in discussions with new distributors. AV were the first to announce a restructured deal on their thriller The Liability. Also, Revolver Entertainment has been suffering financially causing problems with staff's payments.

How is new technology changing the way films are being distributed?

An online streaming for launching a film is now starting to be introduced.

Gunslinger

Visit the Gunslinger website and list the three films currently in development (click on theSlate tab).

Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).

Similarities: In both Shank and Ill Manors there is the sense of violence and crime. They both fit the urban British crime/drama genre due to both having similar estate settings.

Differences: However, it seems that Shank aims more to get the audience thrilled over the action due to the amount of violence shown in the trailer. Ill manors focuses more on the devastation that has been caused in Britain.

List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular?

Kidulthood
Adulthood
They are showing the urban side of London and how teenagers are portrayed. They speak directly to fans of this burgeoning genre.

Research the British social realism genre. How do Gunslinger films fit into the social realism genre?

Social Realism, an international art movement who draw attention to the everyday conditions of the working classes and the poor, and who are critical of the social structures that maintain these conditions. Gunslinger films fit into the social realism genre as it differs from the typical Hollywood films due to the realistic narrative which usually portrays the devastating side of Britain.

Why does the UK urban drama genre appeal to an audience?

For those who live in the UK, they are able to relate to the narrative as they too may be living in a similar situation and therefore they can find personal identification in the UK urban drama genre. For an audience who are abroad, they would be interested in observing the British lifestyle and would enjoy seeing the settings in London.

Certification

One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.

How does the certification process work at the BBFC?

The law suggested that scenes that could include, sex, violence, drugs or horror must be considered. It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 2010.

Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?

Films under this category do not have limitation on the foul language that is used. Hard drugs are generally allowed, and explicit sex references along with detailed sexual activity are also allowed. Scenes of strong real sex may be permitted if justified by the context. Very strong, gory, and/or sadistic violence is usually permitted. Strong sexual violence is permitted unless it is eroticized or excessively graphic.A 15 certificate is only for people of the age of 15 and over. Films under this category can contain adult themes, hard drugs, regular use of foul language and limited use of very strong language, strong violence and strong sex references, and nudity without graphic detail. Sexual activity may be portrayed but without any strong detail. Sexual violence may be shown if discreet and justified by context.

What are the advantages and disadvantages for a film in being given an 18 certificate?

Advantage:

It gives parents a clear idea of how and why films have been rated and what issues the films contain. BBFCinsight helps parents, carers and other viewers make informed choices about what they watch.

Dis-Advantage:

  

The target audience will not be as big due to certain age restrictions

Section B - A Field in England

100 Word Summary

Ben Wheatley wanted to try and distribute the film ‘A Field in England’ across all the platforms in order for the audience to get easy access to it. The film was launched on VOD (4OD and iTunes), free broadcast TV (Film4), DVD, Blu-ray and cinema (17 picture house cinema’s). Through this they are expanding their audiences which will equal to higher revenue. Some people might not go to cinema and illegally stream the movie online; however the word will get around really quickly through family and friends. If the film is desired by the audience watching it, it will be promoted and more people will want to watch it.

How was A Field In England’s release different to typical film releases?

The films release was different to other films as they released it on many different platforms. this is usually not carried out by film distributors, however they have done this in order to expand the films audiences. This type of films are not promoted in cinema's or online long enough for audiences to franchise.

What are the advantages to releasing the film across all platforms on the same day?

The advantage of releasing this kind of film across different platforms is that audiences will be able to view it through on of the platforms. An independent film does not usually produce its film n a lot of different platforms and usually show at Arthouse cinema's. These cinema's are not very common as regular cinemas such as Vue and are not very local where as others are. Releasing it on a number of platforms enables this film to be promoted into a number of audiences.

What are the disadvantages to this approach?

The disadvantages to this is that the film may not receive the audience it may desire. It may not gain a high box-office as well. The film received a different reception as it was the first film to release on all the different platforms.

What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think that this filmed would be aimed at an audience aged 21-35 and for the audience to be a majority of males. This is because the story line is quite moderate and it is during an older period of time (based in the 17th Century).

Do you think all films in future will be released across all platforms simultaneously in future?

I think that if a film had a high level of promotion of it's franchise, it can help a film be more successful when releasing it on many different platforms. I think some producers may do this, however due to the success rate of 'A Field in England', they may not carry out that this kind of method of distribution. 

Print In Progress..

E - Media

Facebook

1) The Facebook page has 30,096 likes.

2) The top of the page promotes the film ill Manors

3) The first post I have chosen is the music video of Ill Manors. This post appeals to the target audience as it links into Plan B’s fan base, as they like his music and are most likely to follow Plans B’s movements. The second post that appeals to the Ill Manor’s target audience as it is the promotion of the trailer, thus increases the curiosity of watching both the trailer and actual film when it comes. The third Facebook post would appeal to the Ill Manors target audience as it presents its success at the box office, as well as being nominated for an award. The fourth post that appeals to the target audience of Ill Manors are glimpses of certain parts of the film, where a lot of enigma codes are present; this is appealing as it generates questions and creates intrigue in the audiences mind. The fifth post appeals to the target audience as it is an interview about one of the characters and gives his real side, this appeals to the Ill Manors target audience as it generates interest in to the Ed’s character.

4) An example of synergy would be ill Manors advertisement which is also shown in the SBTV interview with Plan B. The two products differ in terms of promotion as Facebook is highlighting the DVD prospective, where as the broadcast interview was more recent in relation to the screening of the film as they do discus cinema showings.

5) An example of an opportunity for user generated content is the fact that the consumers can like posts, comment on them as well as sharing them around which will promote them.

6) An example of the DVD release is through the central image of the protagonist, followed by the use of "own it now, on Blu-ray, DVD.." Also, in order to promote the soundtrack the link is given there as well to buy it.

7) 

8) The page promoted the films release by posting events, pictures of the cast in action and backstage as well as it titles the release date beneath each  pne of them. 

Twitter

1) The ill Manors logo and background images are used from the DVD cover on the twitter page promoting the film.

2) The hash tags are used: #illmanors, #legaldownloads, #vod, #mustbuy, #support, #brilliant, #loveit, #mustbuy.

3) Anouska Mond tweeted 'Anyone watch #illmanors this weekend? Watcha think? Hope you enjoyed it!' This appeals to the Ill Manors audience as Anouska starred in the film as one of the main characters. Plan B also tweeted 'Big thanx all the peeps who came out to HMV tonite! Enjoy the movie!! #illmanors'. Plan B is the director of the film, also appealing to the Ill Manors audience as he is the main face of the brand. Chris tweeted 'HMV Ill Manors DVD signing was great!! Thanks to all Ill Manors fans who came down!!! Good to c @iLLmanors family!!'. Chris also plays a main role in the film so targets Ill Manors fans.

4) The twitter page includes pictures of the Ill Manors DVD cover, HMV signings with the cast of the film and behind the scenes images. All of these are related to Ill Manors, whether it is the characters or DVD cover, as a result promoting the film.

5)  The Tag London campaign in the Ill Manors twitter feed tweeted 'Olympics gonna leave us with #taglondon', '#illmanors look around, what do you see? #taglondon' and '#illmanors simple word... life!!! #taglondon'. This does not target a particular audience, however targets those who want to make their views on London and life clear and spread to everyone.

6) In-between May/June 2012 posts such as 'Excited about the release of the film next week? Make sure you check out the album Ill Manors, out July 16th' were tweeted. This tweet is straight forward and to the point, it clearly promotes the film release and gives a specific time period of the release along with a date for the album release. Another tweet is '5 days to go: Ill Manors is out in cinemas next Wednesday and booking is now open. Find your nearest cinema.' This promotes the film effectively by telling followers when the film is out and what day in cinema. In October, the tweet 'Have you pre-ordered your copy yet' was tweeted, with the relevant links e.g. Amazon. This provides links for fans to be able to easily access and buy the merchandise.

YouTube

1) The planbuk channel promotes the ill Manors film as well as the album which have the same title. it includes reviews and ratings from newspapers and magazines. the page also includes video links which contain relatable information to the ill Manors film. for example the "I am the narrator" video and the ill Manors Official Trailer.

2) The YouTube channel also promotes the ill Manors album by showing that it is now available on iTunes and provides a link to verify it. this is also seen on different media platforms such as social networking sites for example Facebook, Twitter, billboards and magazine print adverts. All of these promote the film as ill Manors is both the tittle of the film as well as the album title. therefore by seeing the title 'Ill Manors' it would remind the audience about the film which is why the brand image is so widely promoted. these platforms appeal to the ill Manors target audience as that usually allow interaction (e-media). the target audience is generally young and as a result more aware of technology around them.

3) links to social networking sites such as Facebook, Twitter, Google+, and Sound cloud are available on the YouTube Page.

iLL Manors - Website

How does the Ill Manors official website promote the film?

The ill Manors website promotes the film through the use of synergy. For example it uses the same cover and actors. The colour scheme is very similar as well. in addition they have tabs on the side with different columns about the film and the actor. 

What examples can you find of the Ill Manors brand on the website homepage?

One of the examples for ill Manors brand image is the logo of the movie on the top left corner of the website. It shows the title as well as the name of the director and producer.

What links does the website offer?

The website offer a various number of links. For example it has a link for still images of the actors in the film, there's a link to the ill Manors trailer for new viewers, it has information about Plan B and his career as well.

What examples of synergy can you find between the website homepage and the print/broadcast platforms?

There is a lot of synergy between the website homepage and the print platforms such as the colour scheme, the actors, and the brand image. This promotes the film more as the title of the movie gets repeated wherever there is element of the film ill Manors.

List the links to social media on the website homepage. Why are these important?

There's only two links to social networks on the ill Manors website. One of them is Facebook and the second one is Twitter. These social media links are very important because they also promote the film with the website.