Print In Progress..

E - Media

Facebook

1) The Facebook page has 30,096 likes.

2) The top of the page promotes the film ill Manors

3) The first post I have chosen is the music video of Ill Manors. This post appeals to the target audience as it links into Plan B’s fan base, as they like his music and are most likely to follow Plans B’s movements. The second post that appeals to the Ill Manor’s target audience as it is the promotion of the trailer, thus increases the curiosity of watching both the trailer and actual film when it comes. The third Facebook post would appeal to the Ill Manors target audience as it presents its success at the box office, as well as being nominated for an award. The fourth post that appeals to the target audience of Ill Manors are glimpses of certain parts of the film, where a lot of enigma codes are present; this is appealing as it generates questions and creates intrigue in the audiences mind. The fifth post appeals to the target audience as it is an interview about one of the characters and gives his real side, this appeals to the Ill Manors target audience as it generates interest in to the Ed’s character.

4) An example of synergy would be ill Manors advertisement which is also shown in the SBTV interview with Plan B. The two products differ in terms of promotion as Facebook is highlighting the DVD prospective, where as the broadcast interview was more recent in relation to the screening of the film as they do discus cinema showings.

5) An example of an opportunity for user generated content is the fact that the consumers can like posts, comment on them as well as sharing them around which will promote them.

6) An example of the DVD release is through the central image of the protagonist, followed by the use of "own it now, on Blu-ray, DVD.." Also, in order to promote the soundtrack the link is given there as well to buy it.

7) 

8) The page promoted the films release by posting events, pictures of the cast in action and backstage as well as it titles the release date beneath each  pne of them. 

Twitter

1) The ill Manors logo and background images are used from the DVD cover on the twitter page promoting the film.

2) The hash tags are used: #illmanors, #legaldownloads, #vod, #mustbuy, #support, #brilliant, #loveit, #mustbuy.

3) Anouska Mond tweeted 'Anyone watch #illmanors this weekend? Watcha think? Hope you enjoyed it!' This appeals to the Ill Manors audience as Anouska starred in the film as one of the main characters. Plan B also tweeted 'Big thanx all the peeps who came out to HMV tonite! Enjoy the movie!! #illmanors'. Plan B is the director of the film, also appealing to the Ill Manors audience as he is the main face of the brand. Chris tweeted 'HMV Ill Manors DVD signing was great!! Thanks to all Ill Manors fans who came down!!! Good to c @iLLmanors family!!'. Chris also plays a main role in the film so targets Ill Manors fans.

4) The twitter page includes pictures of the Ill Manors DVD cover, HMV signings with the cast of the film and behind the scenes images. All of these are related to Ill Manors, whether it is the characters or DVD cover, as a result promoting the film.

5)  The Tag London campaign in the Ill Manors twitter feed tweeted 'Olympics gonna leave us with #taglondon', '#illmanors look around, what do you see? #taglondon' and '#illmanors simple word... life!!! #taglondon'. This does not target a particular audience, however targets those who want to make their views on London and life clear and spread to everyone.

6) In-between May/June 2012 posts such as 'Excited about the release of the film next week? Make sure you check out the album Ill Manors, out July 16th' were tweeted. This tweet is straight forward and to the point, it clearly promotes the film release and gives a specific time period of the release along with a date for the album release. Another tweet is '5 days to go: Ill Manors is out in cinemas next Wednesday and booking is now open. Find your nearest cinema.' This promotes the film effectively by telling followers when the film is out and what day in cinema. In October, the tweet 'Have you pre-ordered your copy yet' was tweeted, with the relevant links e.g. Amazon. This provides links for fans to be able to easily access and buy the merchandise.

YouTube

1) The planbuk channel promotes the ill Manors film as well as the album which have the same title. it includes reviews and ratings from newspapers and magazines. the page also includes video links which contain relatable information to the ill Manors film. for example the "I am the narrator" video and the ill Manors Official Trailer.

2) The YouTube channel also promotes the ill Manors album by showing that it is now available on iTunes and provides a link to verify it. this is also seen on different media platforms such as social networking sites for example Facebook, Twitter, billboards and magazine print adverts. All of these promote the film as ill Manors is both the tittle of the film as well as the album title. therefore by seeing the title 'Ill Manors' it would remind the audience about the film which is why the brand image is so widely promoted. these platforms appeal to the ill Manors target audience as that usually allow interaction (e-media). the target audience is generally young and as a result more aware of technology around them.

3) links to social networking sites such as Facebook, Twitter, Google+, and Sound cloud are available on the YouTube Page.

iLL Manors - Website

How does the Ill Manors official website promote the film?

The ill Manors website promotes the film through the use of synergy. For example it uses the same cover and actors. The colour scheme is very similar as well. in addition they have tabs on the side with different columns about the film and the actor. 

What examples can you find of the Ill Manors brand on the website homepage?

One of the examples for ill Manors brand image is the logo of the movie on the top left corner of the website. It shows the title as well as the name of the director and producer.

What links does the website offer?

The website offer a various number of links. For example it has a link for still images of the actors in the film, there's a link to the ill Manors trailer for new viewers, it has information about Plan B and his career as well.

What examples of synergy can you find between the website homepage and the print/broadcast platforms?

There is a lot of synergy between the website homepage and the print platforms such as the colour scheme, the actors, and the brand image. This promotes the film more as the title of the movie gets repeated wherever there is element of the film ill Manors.

List the links to social media on the website homepage. Why are these important?

There's only two links to social networks on the ill Manors website. One of them is Facebook and the second one is Twitter. These social media links are very important because they also promote the film with the website. 

iLL Manors Print - Branding

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

On the print board poster, the title has been put in a big bold font and the image as a whole is landscape and has been expanded. This shows that the print text is a billboard poster. Also the everything on the image has been made bigger bolder so that the audience can notice the billboard as they drive or walk past.The fact that there is a date printed on the billboard indicates that it is a sort of advertising poster.


What design features help identify the Ill Manors brand?

The font of the words "Ill Manors" is the same usual font so instantly the audience will be able to recognize the Ill Manors brand. The theme colours are used in the bill board print which are used in all of the print.

What examples of synergy can you find with the broadcast platform or other print examples?

It gives clear indication to Ill Manors and Plan B's work

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

One key convention is the sign which indicates that Ill Manors is a 18 and over film. This suggests that the print text is a DVD cover or a poster. The film review quotes help enhance this as these key conventions are usually used with film posters or DVD covers. However what makes this print text a DVD cover is the blue banner at the top which says "blue ray+digital copy". Also the image is stretched out from the front to the back so that it goes all around the DVD cover.

What design features help identify the Ill Manors brand?

As usual the font design helps identify the Ill Manors brand. The main character at the front helps the audience to recognize the film. The gun at the front portrays violence besides crime which fits into Ill Manors brand and helps people to identify it. Also underneath the title "Ill Manors" it states that it is a "Ben Drew Film" indicating the Ill Manors brand. Another thing is the design of the image in the background of the estate buildings hurdling in gives the idea of the Ill Manors theme of estates being intimidating.

What examples of synergy can you find with the broadcast platform or other print examples?

There is synergy between other print platforms such as the DVD cover and the music packaging which show the same title in the way it it shown here.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

The central image is basically the print text which makes it a poster advertising Ill Manors.The text at the bottom which says "In Cinemas June 6" shows that it is a print text to advertise a film. In small text at the bottom left, there are links to Instagram and Facebook where you can go follow the Ill Manors group. This helps identify that this print text is a poster because if gives information to help raise the popularity of Ill Manors.


What design features help identify the Ill Manors brand?

The font for this poster helps identify the Ill Manors brand. The quote at the top of the poster also helps identify the Ill Manors brand as that quote was used at the very beginning of the film and should help the audience to recognize it.

What examples of synergy can you find with the broadcast platform or other print examples?

You can see the actor in this print text as with other print texts.

Print Platform Initial Task

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience for this magazine is the male gender, men aged 20-40. This is because the magazine promotes how men can get in shape and how to live a better life for men. The men would be aspirer's as they are seek ambition to gain a better life or body. They would be in the upper class section so class A or B because this is the sector that mostly cares about taking care of themselves to a large extent. Also the magazine is written quite formally therefore it wouldn't apply to the lower section. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article does more than entertain as it also helps the reader to relate to Plan B. They can find personal identification in the article as perhaps they have been in a similar situation to Plan B. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The audience is able to participate as there is a section where they can leave comments. In the print version, they will not be able to have this possibility.

4) What codes/conventions of print interviews can you find in the article? 

The photographs relate well with the display of the article.  The subheadings which acts as the questions for the interview is an example of conventions in the print interview. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

The interview is about loosing weight. Because it is realistic, the interview is more intrigued in knowing what happened after. 

6) What synergy can you find between this text and the broadcast examples we have studied?

Since Plan B is the director of Ill Manors so there is a sense of synergy here. 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

This would be aimed at reformers and would be for both male and female. The age group would be 18-30's and they would be more in the lower class section in the social class, C2, C or D group. The language use in the magazine is quite informal therefore it would attract the younger generation.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article helps the audience to find personal identification as they may be able to relate to Plan B's opinion. Also it can help the audience to develop personal relationships because they are able to feel sorry for the young people as Plan B does.

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The text allows the audience to leave comments of their opinion about the article at the end. This allows them to contribute to the text which you cannot do with a printed version.

4) What codes/conventions of print interviews can you find in the article? 

The article has interesting images which can be shocking. However, it can also raise enigma codes for the audience. Also, the quotes in the article are used effectively as a convention.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

The interview explains Plan B's view on the riots and on David Cameron. Afterwards, the article goes on to speak about Ill Manors and the soundtracks that Plan B has made. The article keeps the target audience interested as the language used is quite strong and the way Plan B describes David Cameroon can keep them wanting to find out more about his opinion.

6) What synergy can you find between this text and the broadcast examples we have studied?

There is a clear example of synergy in this article as it goes on to explain Ill manors and the soundtrack for it.  

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience is both girls and boys of the age group 25-50. They would be succeeder's and reformers who want to see change. Also, they would fall into the high/middle section in the social class group. So the class A,B or C1 sector. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article helps find personal identification in way, because they may find that they can relate to the works that Plan B is doing. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The article allows you to not only leave comments but to also e-mail them of any stories or opinions that they think should be addressed. 

4) What codes/conventions of print interviews can you find in the article? 

The design of this print interview is put in a formal manner as they have embedded Plan B's answers into the article. The images that have been put into the article are put in between the text making it easier for the audience to link it to the text. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

Plan B explains his opinion and the storyline of Ill Manors. What keeps the audience interested is the fact that the audience can find about more about Ill Manors and the director, Ben Drew. 

6) What synergy can you find between this text and the broadcast examples we have studied?

There is a clear link between this article and Ill Manors.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience is mainly men aged 18-40. They would be succeeder's and would fall into the higher class section in the social class so class A or B. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

From the article, the audience is able to develop not only a personal relationship with Plan B and his ideas but also personal identification because they might find themselves in the article especially how the magazine itself helps men to find themselves and develop their lives. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

There is a place where you are able to leave a comment allowing the audience to participate with the text 

4) What codes/conventions of print interviews can you find in the article? 

There are sub-headings used to portray the questions that they were asking Plan B. Overall, the text has been designed in a standard interview manner. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

In this interview, the discussion is more about the work that Plan B does especially on Ill Manors. They also ask for Plan B's opinion about society which  can keep the readers interested as they would want to find out what the director had in mind when he made Ill Manors.

6) What synergy can you find between this text and the broadcast examples we have studied?

Ill Manors is the main synergy shown on the article, however there was links to other artists at the bottom of the page.

iLL Manors - Index

1. iLL Manors - Film Review
2. iLL Manors - Plan B TEDx Lecture
3. iLL Manors - Music Video Analysis
4. iLL Manors - Movie Trailer Analysis
5. iLL Manors - Plan B DVD Extra
6. iLL Manors - Plan B Radio 1 Interview
7. iLL Manors - Plan B Jonathan Ross Show
8. iLL Manors - SBTV Interview

Plan B - Radio 1

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC 1 Radio isn't the most popular. The average listening figures for this station are 53,502(2014). BBC 1 radio has declined over the years as there has been an increase in their competitor market as more people have started to listen to music on-line or through social media. This is one of the reasons as to why it may have decreased.

2) Who is the target audience for BBC Radio 1?

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews. It is aimed primarily at the 15–29 age group, although the average age of the UK audience in 2008 was 33.


3) How does Plan B promote Ill Manors in this interview?

Plan B promotes his movie 'Ill Manors' through the consistent mentioning of the film itself. He mentions that he had to complete shots of phones and mini sim chips. This was attempted to target his audience in the movie. He also mentioned the faith he has in his actors, as they were all unknown but he believed he would be able to turn them into successful and well established artists. Likewise, he says he owes the crew a lot as they worked extremely hard and done this for 'peanuts'. We comprehend that some of the main song from the 'Ill Manors' track was actually taken from the beat of a German song. Plan B got in contact with the German label company, and managed to be allowed to use the backing beat.


4) What representation of Plan B can we find in this interview?

The representation of Plan B that we can find in this interview is that he is a very dedicated young man, however that he is also very last minute. We are told that he was the mastermind behind the music, directing and editing. It consisted of creativity and patience, but he told us it was all worth the stress, as it was a successful film at the end of it all. As a director, Plan B learnt that he will not leave things to the last minute, and that he has high hopes for his future.