Plan B - Television (Jonathan Ross)

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first broadcast on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010.The genre of show that this belongs to is comedy. Adult humour is always present. It is created by Hot sauce TV and directed by Chris Howe. So far there has been 8 series, with a total of 88 episodes.

2) Identify the target audience for this interview (demographics/psycho graphics) and say why.

The target audience is definitely older. The demographic group is more likely to be people between the ages of 35-45, which is substantially older than his usual audience. The demographic group is ABC1, targeting mainly the B and C social class. The psycho graphic group would be succeeder's and the resigned.

3) What is the audience appeal for a programme like the Jonathan Ross show?

For a show like Jonathan Ross, the audience appeal is totally different to that of SBTV. This is because the audience that are more likely to be interested in his show are the older generation. People between the ages of 35-45 may be more likely to watch this, as there is adult humour and older celebrities on the show. This is good for the benefit of Plan B as he is able to put his point across out to the older, more prejudice audience, which he usually cannot do with SBTV or a Youtube account.

4) How is Plan B (the brand) represented in this text?

Plan B is represented as a role model icon on this show. This is because Ross states: 'Most interesting artist around', which conveys importance of Plan B. Likewise, the listing of the qualities Plan B has: rapper, songwriter, actor and director shows how qualified and experienced he is. In addition, when the topic of education comes up, Ben Drew states he went to the 'University of Life', the sarcasm in his talk here, accentuates that despite all the tough times, he is still able to find the humour in his life. We all know that Plan B is against the prejudice against the youth, however, he is still able to see right from wrong. The fact that Plan B understands that the source of where these issues sprout from is parents not loving their children, he can tackle that by using the music to put across his point.