Tedx Lecture

NOTES:

• Got kicked out of school in year 10
• Didn't have respect for authority 
• They felt ignored by society
• Listened to rappers as they guided them
• Broken families 
• To get to the kids attention... He had to use swearing and violence in his music because that's what they're attracted to
• Needed realistic actors to portray his view properly in ill manors 
• Chav- council house and violent
• Society keeps insulting kids and calling them chavs which makes them hate and disrespect authority and then the authority makes society hate them because of their actions (vicious circle) 
• Time to aid young ones and give them hope

What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B believes that there is a reason behind the vicious circle of youth's not obeying to authority is due to the fact that they feel ignored by society and that authority shows that they don't care. Since Plan B has been in that position before as he was kicked out of school in year 10 and was put in a pupil referral unit called the Tunmarsh Centre in Plaistow were he shared the same opinion and beliefs with other kids which was that they didn't respect authority because they felt ignored and that they didn't fit in. He wants to contradict the dominant ideology of today that young people are known for being up to no good. Plan B also wants to give young people a chance to succeed in life and not to feel discouraged by how the media portrays them or how authority treats them. 

Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

 Personally, I consider that the target audience of the TEDx Lecture is people from the age group 20 to 40. This would be people who are willing to take time and interest in young people so as to find out ways to help as well as support them. They may be of a higher class compared to the target audience for Ill Manors and will probably consist of reformers, mainstreamers and even struggler's. They would be the type of person who is able to form a personal relationship with characters in a film so they might have taken interest of certain characters in Ill Manors and would want to find out more about the film and Plan B's opinion and ideas.  They are different from the audience for Plan B's music and films because that target audience is more of a young group who are trying to find personal identity so that they can lit it guide them whereas the target audience of the TEDx lecture wants to find out more about young people and perhaps help them. 

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics?

A moral panic is an intense feeling expressed in a population about an issue that appears to threaten the social order. So it is a public anxiety or alarm in response to a problem regarded as threatening the moral standards of society. This links to what Plan B says about the media. He said that the media always convey young people as dangerous and rebellious and calls them names like chav (Council House and Violent). By doing this, the public beings to associate danger with young people due to moral panic the media shows. Cohen's theory suggests that moral panic can bring fear and therefore if people begin to fear young people, the police will be continuously scrutinizing them. Plan B wanted to get that point through and show how the media contributes to the vicious circle.