Independant Case Study

Belle ($11m budget)

What is the name of the film, the director and notable stars?

Name of the film: Belle

Director: Amma Asante

Notable stars: Gugu Mbatha-Raw, Tom Wilkinson, Miranda Richardson, Penelope Wilton, Matthew Goode, Emily Watson. 

When was it released?

Release date: 2 May 2014 (United States) 13 June 2014(United Kingdom)

What genre is the film? What are the generic conventions that tell you the film belongs to this genre?

Genre: Drama film

You can tell that the film belongs to this genre because of the in-depth development of realistic characters dealing with emotional themes. Also the theme of racial prejudice is portrayed throughout the film which is a dramatic theme.  

What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?

The film received a great reception and was rated 7.4 out of 10 on IMDB.

Broadcast

 Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.

The trailer for Belle clearly shows the audience the time the movie was set due to the costumes that were worn. It was set in England in the late 1700s were racial attitudes has not completely changed compared today. This would attract the American audience as the film portrays the British culture back in the days. The non-diegetic sound helps to create the setting of an old-fashion British lifestyle. The trailer itself helps to promote the film as it would be distributed around social media but also on the trailer, they reveal comments and ratings on the film. The trailer also shows the meaning behind the film, which is to do with racism and it includes the words "I have no idea she would be so black".

Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.

This red carpet interview promotes the film because it helps create a buzz about the film Belle. This would be posted on YouTube which would interest people and help bring more interest to Belle. 

This interview for the main character Gugu Mbatha-Raw and the director Amma Asante, allows the audience to see the true identity of the main character and the ambitions of the director. This helps maintain the audiences attention toward the film as they would be intrigued to find out more about the Belle. 

The chat show between most of the characters from Belle gives the audience some behind the scenes information about Belle. This helps promote the film because it keeps everyone interested and it helps increase the audience for the film as people would pay more attention to it. 

Does the broadcast promotion use stars to create interest in the film?

Yes, especially the main star as she is not a known actress and it was her first time doing a period drama therefore people are able to develop a personal relationship with her. People were amazed with the way she portrayed her character and so she was in most of the interviews and chat shows.

Print

Read at least THREE reviews of the film and provide a quote from each one.
Rotten Tomatoes - "a spirited, good-natured and crowd-pleasing costume drama"
Time Out - "a good-looking and exceedingly polite film"
IMDb - "worth traveling to see"

Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.

This print promotion is a billboard poster which promotes the film to people on the streets by informing them when the film comes and who are the main characters. 

This DVD cover promotes Belle as this would be the cover that people see at DVD shops. The print has a close-up of the main character posing sophisticatedly which can be seen amongst the majority of the print promotion so it is almost like the film's Brand. 

This magazine cover promotes the film also because the main character is once again posing in a sophisticated manner. The font used to write the title of the film "Belle" is also similar to the font used for the DVD cover. 

Choose ONE print advert and write a textual analysis of what it communicates to the audience.

Rolling Out is a magazine provides black celebrity news, entertainment, business and politics. Therefore it helps to increase the film Belle's fan base due to the relatable theme and narrative that Belle provides.

Gugu is portrayed in this magazine as a strong representation of women and as someone that all women should follow. This is because the posture that Gugu is posing conveys power and strength. The sell line also states the word "empower" which is definitely the theme that the magazine is trying to depict. The pose and the setting around her is usually how important royal people were asked to pose when having their painting drawn. Since she is in olden time costumer, the magazine might bring enigma codes as people will be confused why a mixed race women would be allowed to pose like that especially if the movie was set in the 1700's. This also gives hints about the narrative of the film because it is a true story all based around a picture where two women were drawn with equal standards despite being different races. 

How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films?
The film brand is constructed around the font of Belle as it is a recognizable way to recognize the film. Also the main character is a big part to the brand because she is always shown on chat shows or print promotions and when she is shown on these print works she is in the costume for the film and is posing in a sophisticated and powerful manner.
The brand connotes strength and power to the ones who are looked down on but also it connotes the 1700s and how racial opinions were much different than then how they are today. Overall, it connotes the settings of the film which brings the powerful meaning behind Belle.
This can be said to be similar to Ill manors because the ill Manors brand was also the font of ill Manors and how they conveyed the setting of the film which was estate buildings which then gives more information on the meaning behind the film.

E-media

Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?

On Twitter, there were a lot of hashtags used for the film such as #bellemovie. This helps promote the film because the more hashtags being used and seen the more people will want to know and see Belle which could make the hashtag go trending. 

On Facebook, the Bell page has a lot of people who follow the page and therefore, in order to promote the film and maintain the interest of the readers, videos and pictures as well as statuses about Belle was constantly uploaded so that the audience can gain knowledge about the film. 

On Instagram, there wasn't a page for promoting Belle, however, numerous amounts of hashtags of users who enjoyed the film was to be seen. This helps promote the film because more and more people will see the hashtag as well as a picture of or from the movie. This can help expand the fan base for the film.

Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?

http://www.belle-themovie.com/#/

The website has a big picture of Gugu, the main character on the website. There are many details that are on the website. The trailer besides other videos are on the website along with pictures from the movie. Links to social media is seen on the website, which is an example of synergy, as well as film review quotes from The New York Times and the Screen Daily. The website uses the film's brand as Gugu is seen in her usual 1700's costume but also the font of Belle is clearly seen at the top. 

Did the film run any kind of e-media based campaign to generate interest in the film?

There was synergy shown during the campaign on twitter where people would hashtag #belle alongside with #12yearsaslave which is a popular movie to do with racism. This would have helped promote the film and make it more known.

Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?

On Facebook, Oprah Winfrey stated: I loved the #BelleMovie so much I invited cast to lunch at my house. GuGu Mbatha-Raw is a rising star! Watch tonight on Entertainment Tonight.
She then uploaded a picture of her with the stars of Belle. 

This is an example of the two-step flow theory because, as a famous person who has millions of fans that look up to her and listen to her advice besides opinion. Oprah has shown her fan base that she loves the movie. This promotes the film because her fans would be interested to watch the movie and perhaps even love it because Oprah did. Also the picture she uploaded helps to promote the film and the stars as people would recognize them after seeing the picture.

Audience

Who is the target audience for this film? Demographics and psychographics.

The target audience for Belle would be people of the age 24-50 who are reformers and strugglers. They would be in the demographic group of B and C1 so in the middle of the social class group as they would be interested in the setting of the film.

How does the cross-media promotional campaign target this audience?

It targets the audience through social media and synergy between broadcast and e-media especially with relating the film with 12 years a slave which shares a similar narrative.

What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.

Due to the use of British accents and olden time costumes that was worn in the 1700s, this would appeal to the British audience but also the American audience as they usually enjoy watching films that provide a historical background on Britain. There is also a sense of personal relationship in the film as the audience would feel sympathy for Dido and would taker her side and view her as the protagonist.

What similar films would the target audience enjoy? Justify your suggestions.

Films with a story behind it would greatly appeal to the target audience for example 12 years a slave. Other films would be those who send a positive message or a film that displays the change form our generation to the earlier generations.

Institution

Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?

DJ Films

Isle of Man Film
Pinewood Pictures
BFI

Which company distributed the film in the UK? What other films have they distributed? 

Fox Searchlight Pictures
Slumdog Millionaire , 12 Years a Slave , and Birdman

Do they have a track record with this kind of film and this target audience?

The films that they produce can be similar and the target audience is also similar but that is not the case for all the films.

What was the budget for the film?

$10.9m

How successful was the film financially? Why do you think this was?

Financially, the film was successful as at box office, it made $15,500,793. This was due to the narrative of Belle. However, Belle's e-media and print campaign helped promote the film and make it more known. 

Was this film more successful in the UK or worldwide/USA? Why do you think this is?


What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?

12A because the film has some parts of the film may be too much for people under the age of 12.

Representation

What representations of people, places or groups can be found in this film?
Representation of black people and white rich people is made here which brings us to what Dyer suggested about people with power stereotype those with less power. Their was representations of the places as their were many big houses and mansions shown which represents wealth and riches.

What representation of ‘Britishness’ does the film contain?

The film overall contains a lot of 'Britishness'. You can see this through the british accents used and the costumes that people in Britain would wear in the 1700's. This also applies to the setting of the film as it is set in the late British times.

How does the representation of Britain differ to Ill Manors? 

Ill Manors represents Britain as 'broken britain' and shows all the drugs and violence that happens on the streets. However, Belle showed the posh and rich side that Britain had.

What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.) 

The main ideology and value shown here is about going against the ideology of everyone not being equal. Also the factor of strength and difference is applied to the film.

Case study comparison

What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.

All the films are filmed and show some sort of British side. They all show some sort of reality  and Belle and Ill Manors are both based on some sort of true story but Ill Manors focuses more on social realism.

Exam Practice

Consider the reasons media products from your case study arw presented across a range of media platforms?

Intro:

1) Introduce Case study - ill manors and belle 

2) State what the essay will be about and speak about the director of the film 

Para 1:

1) Print work for ill manors - title portrays image of estate buildings

2) Urban atmosphere presented throughout print attracts targetted audience

3) GQ magazine - different interpretation of Ben Drew: he talks about his fitness. This also targets a much higher class audience most likely to be ABC1 Demographics

4) Male Gaze - Laura Malvey; speak about how this may attract the audience

Para 2:

1) Broadcast; speak about the SBTV interview and how he is shown to be determined and hardworking towards the movie.

2) Jonnathon Ross Show - targets a different audience. They talk about how his success contributes to what hes doing. He is presented to be hard working young director. 

3) Tedx lecture; this targets a whole different audince. He speaks about politics which interests higher class people. 

Para 3:

1) E - Media: how do social networking aites promote the tag london campaign? 

2) How is the tag london campaign presented? What does it achieve? What aidiences does it attract? 

3) Facebook page - promotes fan page, fans can stay up fo date with what is going on in ill manors. 

4) ill manors website: presents the movie, introduces the cast as well as promoting the social networking sites.

Para 4:

1) Compare ill manors to own case study.

2) Speak about the platforms.

Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms [32 marks]

Introduction

Introduce industry (film), case studies: Ill Manors, A field In England & Belle

Imaginative techniques are used by media products by...

(One sentence to answer question)

Part 1

Ill Manors e-media (what it was)

Tag London, the publicity that Ill Manors got from it + the websites {brand}

Celebrities (two step flow theory) twitter. The tweeted their opinions which their fans would support which got people talking

Maintain - social network, continuously updating, hash tag. Keeping people interested with new uploads and details

June- September (DVD release)

Part 2

Ill Manors Print

Audience attracted by strong brand. The "Ill Manors" font portraying the estate buildings became familiar

Magazine interviews/ men's health £1,000 jacket. Displayed a different side of Plan B which is a different approach to the audience

NME magazine - political angle. Directed towards David Cameron which attracted the audience due to its imaginative technique.

Part 3

Ill Manors Broadcast

Tedx talk with Plan B. Audience is able to learn about Ill Manors and Plan B himself

Radio 1 or SBTV or TV chat show. This shows the reality of Ill Manors and the actors especially the director plan b. Once again audience is attracted because they want to know more about Ill Manors

Music video...(maintain) there would be old fans who listened to plan B who would continue to support him. The music video links well to the film ..

Part 4

A Field in England

Imaginative distribution- all platforms on same day. Attracts the audience and is an imaginative technique as no one has ever done that before due to the risk of the popularity rate not being long.

Art-house film -typically a serious, independent film aimed at a niche market rather than a mass market audience.

little money used compared to other Hollywood films like Sky fall

Part 5

Independent case study- Belle

Mis-en-scene of Belle - Costumes... Lighting... Actors/Actress... Make-up...Props...Setting

Oprah Winfrey- America- two step flow theory

The red carpet interviews

Americans love watching British films- (British accents used)

Conclusion

Summarise all points considered and reach a logical conclusion/ answer

Representstion

Young people are represented to be vulnerable and in danger by the paedophilic behaviour through Habbo hotel website. the phrase "children's brottle" is used to show that young people are being victimised by the older generation. this links to dyers theory of power and stereotypes where young people are more literate in regarding to technology although they still don't know what their doing if they are getting themselves into trouble by paedophiles on the internet.

This also shows that young people are in need of protection even though they are more IT literate than the older generation. this is also an example of the users and gratifications theory and comes under surveillance. this means that parents, carers, guardians are the group of people that need to know this information. 

Lastly, the only people being represented on television are white middle class men. No young people are being represented this means that the opinions regarding this story line are from an older generation. No young people are shows to represent their views against it. 

Updated Index

1) Ill Manors: film review
2) Ill Manors: trailer analysis
3) Ill Manors: TEDx lecture
4) Ill Manors: music video
5) Ill Manors: broadcast platform concluded
6) Ill Manors: print platform (newspaper interviews)
7) Ill Manors: print branding
8) Ill Manors: e-media social networking research
9) Ill Manors: official website analysis
10) Ill Manors: institution research
11) A Field In England: reading, research and questions

Ill Manors - Institution Research

Distribution research

Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.

Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)

Summarise the 10 steps of film distribution in a list using your own words.

Ill Manors: Funding and production budget

What was the estimated budget for Ill Manors?

£100,000

Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.

Film London Microwave
BBC Film

How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?

Compared to a Hollywood movie such as Skyfall, the Ill Manors budget was really small as the budget for Skyfall was  $210 million (which Sony helped fund) whereas Ill Manors was only £100,00.

Film London and Microwave Film

What is Film London and why does it exist?

Film London is the capital's film and media agency - discovering and promoting film making talent in London. This includes all the screen industries based in London - film, television, video, commercials and new interactive media. Film London aims to ensure the capital is a thriving centre for creative industries sector that enrich the city's businesses and its people

What is the purpose of Microwave Film?

Microwave is Film London's micro-budget feature film-making scheme which aims to commission the next generation of film-making talent in the capital and offers fledgling talent an avenue into feature production.

List three other films funded by Microwave Film and embed their trailers in your blog.

Shifty

Strawberry Fields

Freestyle

Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)

Shifty

Similarities: Not only do Shifty and Ill Manors have a similar target audience, but they have the same social realism genre. They are both crime/drama films that are set in London. They both have similar settings of estates and they have similar narratives which includes the illegal use of drugs. Ill Manors and Shifty both use the same actor for their main character. Also they have used similar soundtracks which is by Plan B.

Difference: In the narrative for Shifty, there was no story of prostitution. Also there was less characters used therefore the way the story is told in Shifty would be different to the way it is told in Ill Manors. Another thing is, in Shifty there is an element of humour in the film whereas in Ill Manors things are realistic besides serious. 

Distributor: Revolver Entertainment

When was Revolver Entertainment created?

In 1997

Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.

The film Shank was successful in its distribution as it received great publicity and advertisement from celebrities. Also, the shocking scenes in the trailer would make their target audience what to go see the film with urgency.  

Sket was successful due to the different narrative. It was a urban crime/drama that appealed more to the female audience. 

Kidulthood was successful as it was a a sequel to Adulthood (2008). People were curious to see how the link between the two films which got people talking. 

Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).

Anuvahood 

Similarities: Anuvahood and Ill Manors both include the concept of drugs and violence and both share the genre of a crime/drama and the setting of estates.

Differences: In terms of the context, Anuvahood is seen as more of a comedy based film rather than what Ill Manors convey, a realistic view on society.

Why did Revolver Entertainment go out of business in 2013?

Most sales companies and producers who had films set to be released by Revolver have now renegotiated deals or are in discussions with new distributors. AV were the first to announce a restructured deal on their thriller The Liability. Also, Revolver Entertainment has been suffering financially causing problems with staff's payments.

How is new technology changing the way films are being distributed?

An online streaming for launching a film is now starting to be introduced.

Gunslinger

Visit the Gunslinger website and list the three films currently in development (click on theSlate tab).

Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).

Similarities: In both Shank and Ill Manors there is the sense of violence and crime. They both fit the urban British crime/drama genre due to both having similar estate settings.

Differences: However, it seems that Shank aims more to get the audience thrilled over the action due to the amount of violence shown in the trailer. Ill manors focuses more on the devastation that has been caused in Britain.

List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular?

Kidulthood
Adulthood
They are showing the urban side of London and how teenagers are portrayed. They speak directly to fans of this burgeoning genre.

Research the British social realism genre. How do Gunslinger films fit into the social realism genre?

Social Realism, an international art movement who draw attention to the everyday conditions of the working classes and the poor, and who are critical of the social structures that maintain these conditions. Gunslinger films fit into the social realism genre as it differs from the typical Hollywood films due to the realistic narrative which usually portrays the devastating side of Britain.

Why does the UK urban drama genre appeal to an audience?

For those who live in the UK, they are able to relate to the narrative as they too may be living in a similar situation and therefore they can find personal identification in the UK urban drama genre. For an audience who are abroad, they would be interested in observing the British lifestyle and would enjoy seeing the settings in London.

Certification

One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.

How does the certification process work at the BBFC?

The law suggested that scenes that could include, sex, violence, drugs or horror must be considered. It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 2010.

Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?

Films under this category do not have limitation on the foul language that is used. Hard drugs are generally allowed, and explicit sex references along with detailed sexual activity are also allowed. Scenes of strong real sex may be permitted if justified by the context. Very strong, gory, and/or sadistic violence is usually permitted. Strong sexual violence is permitted unless it is eroticized or excessively graphic.A 15 certificate is only for people of the age of 15 and over. Films under this category can contain adult themes, hard drugs, regular use of foul language and limited use of very strong language, strong violence and strong sex references, and nudity without graphic detail. Sexual activity may be portrayed but without any strong detail. Sexual violence may be shown if discreet and justified by context.

What are the advantages and disadvantages for a film in being given an 18 certificate?

Advantage:

It gives parents a clear idea of how and why films have been rated and what issues the films contain. BBFCinsight helps parents, carers and other viewers make informed choices about what they watch.

Dis-Advantage:

  

The target audience will not be as big due to certain age restrictions

Section B - A Field in England

100 Word Summary

Ben Wheatley wanted to try and distribute the film ‘A Field in England’ across all the platforms in order for the audience to get easy access to it. The film was launched on VOD (4OD and iTunes), free broadcast TV (Film4), DVD, Blu-ray and cinema (17 picture house cinema’s). Through this they are expanding their audiences which will equal to higher revenue. Some people might not go to cinema and illegally stream the movie online; however the word will get around really quickly through family and friends. If the film is desired by the audience watching it, it will be promoted and more people will want to watch it.

How was A Field In England’s release different to typical film releases?

The films release was different to other films as they released it on many different platforms. this is usually not carried out by film distributors, however they have done this in order to expand the films audiences. This type of films are not promoted in cinema's or online long enough for audiences to franchise.

What are the advantages to releasing the film across all platforms on the same day?

The advantage of releasing this kind of film across different platforms is that audiences will be able to view it through on of the platforms. An independent film does not usually produce its film n a lot of different platforms and usually show at Arthouse cinema's. These cinema's are not very common as regular cinemas such as Vue and are not very local where as others are. Releasing it on a number of platforms enables this film to be promoted into a number of audiences.

What are the disadvantages to this approach?

The disadvantages to this is that the film may not receive the audience it may desire. It may not gain a high box-office as well. The film received a different reception as it was the first film to release on all the different platforms.

What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think that this filmed would be aimed at an audience aged 21-35 and for the audience to be a majority of males. This is because the story line is quite moderate and it is during an older period of time (based in the 17th Century).

Do you think all films in future will be released across all platforms simultaneously in future?

I think that if a film had a high level of promotion of it's franchise, it can help a film be more successful when releasing it on many different platforms. I think some producers may do this, however due to the success rate of 'A Field in England', they may not carry out that this kind of method of distribution. 

Print In Progress..

E - Media

Facebook

1) The Facebook page has 30,096 likes.

2) The top of the page promotes the film ill Manors

3) The first post I have chosen is the music video of Ill Manors. This post appeals to the target audience as it links into Plan B’s fan base, as they like his music and are most likely to follow Plans B’s movements. The second post that appeals to the Ill Manor’s target audience as it is the promotion of the trailer, thus increases the curiosity of watching both the trailer and actual film when it comes. The third Facebook post would appeal to the Ill Manors target audience as it presents its success at the box office, as well as being nominated for an award. The fourth post that appeals to the target audience of Ill Manors are glimpses of certain parts of the film, where a lot of enigma codes are present; this is appealing as it generates questions and creates intrigue in the audiences mind. The fifth post appeals to the target audience as it is an interview about one of the characters and gives his real side, this appeals to the Ill Manors target audience as it generates interest in to the Ed’s character.

4) An example of synergy would be ill Manors advertisement which is also shown in the SBTV interview with Plan B. The two products differ in terms of promotion as Facebook is highlighting the DVD prospective, where as the broadcast interview was more recent in relation to the screening of the film as they do discus cinema showings.

5) An example of an opportunity for user generated content is the fact that the consumers can like posts, comment on them as well as sharing them around which will promote them.

6) An example of the DVD release is through the central image of the protagonist, followed by the use of "own it now, on Blu-ray, DVD.." Also, in order to promote the soundtrack the link is given there as well to buy it.

7) 

8) The page promoted the films release by posting events, pictures of the cast in action and backstage as well as it titles the release date beneath each  pne of them. 

Twitter

1) The ill Manors logo and background images are used from the DVD cover on the twitter page promoting the film.

2) The hash tags are used: #illmanors, #legaldownloads, #vod, #mustbuy, #support, #brilliant, #loveit, #mustbuy.

3) Anouska Mond tweeted 'Anyone watch #illmanors this weekend? Watcha think? Hope you enjoyed it!' This appeals to the Ill Manors audience as Anouska starred in the film as one of the main characters. Plan B also tweeted 'Big thanx all the peeps who came out to HMV tonite! Enjoy the movie!! #illmanors'. Plan B is the director of the film, also appealing to the Ill Manors audience as he is the main face of the brand. Chris tweeted 'HMV Ill Manors DVD signing was great!! Thanks to all Ill Manors fans who came down!!! Good to c @iLLmanors family!!'. Chris also plays a main role in the film so targets Ill Manors fans.

4) The twitter page includes pictures of the Ill Manors DVD cover, HMV signings with the cast of the film and behind the scenes images. All of these are related to Ill Manors, whether it is the characters or DVD cover, as a result promoting the film.

5)  The Tag London campaign in the Ill Manors twitter feed tweeted 'Olympics gonna leave us with #taglondon', '#illmanors look around, what do you see? #taglondon' and '#illmanors simple word... life!!! #taglondon'. This does not target a particular audience, however targets those who want to make their views on London and life clear and spread to everyone.

6) In-between May/June 2012 posts such as 'Excited about the release of the film next week? Make sure you check out the album Ill Manors, out July 16th' were tweeted. This tweet is straight forward and to the point, it clearly promotes the film release and gives a specific time period of the release along with a date for the album release. Another tweet is '5 days to go: Ill Manors is out in cinemas next Wednesday and booking is now open. Find your nearest cinema.' This promotes the film effectively by telling followers when the film is out and what day in cinema. In October, the tweet 'Have you pre-ordered your copy yet' was tweeted, with the relevant links e.g. Amazon. This provides links for fans to be able to easily access and buy the merchandise.

YouTube

1) The planbuk channel promotes the ill Manors film as well as the album which have the same title. it includes reviews and ratings from newspapers and magazines. the page also includes video links which contain relatable information to the ill Manors film. for example the "I am the narrator" video and the ill Manors Official Trailer.

2) The YouTube channel also promotes the ill Manors album by showing that it is now available on iTunes and provides a link to verify it. this is also seen on different media platforms such as social networking sites for example Facebook, Twitter, billboards and magazine print adverts. All of these promote the film as ill Manors is both the tittle of the film as well as the album title. therefore by seeing the title 'Ill Manors' it would remind the audience about the film which is why the brand image is so widely promoted. these platforms appeal to the ill Manors target audience as that usually allow interaction (e-media). the target audience is generally young and as a result more aware of technology around them.

3) links to social networking sites such as Facebook, Twitter, Google+, and Sound cloud are available on the YouTube Page.

iLL Manors - Website

How does the Ill Manors official website promote the film?

The ill Manors website promotes the film through the use of synergy. For example it uses the same cover and actors. The colour scheme is very similar as well. in addition they have tabs on the side with different columns about the film and the actor. 

What examples can you find of the Ill Manors brand on the website homepage?

One of the examples for ill Manors brand image is the logo of the movie on the top left corner of the website. It shows the title as well as the name of the director and producer.

What links does the website offer?

The website offer a various number of links. For example it has a link for still images of the actors in the film, there's a link to the ill Manors trailer for new viewers, it has information about Plan B and his career as well.

What examples of synergy can you find between the website homepage and the print/broadcast platforms?

There is a lot of synergy between the website homepage and the print platforms such as the colour scheme, the actors, and the brand image. This promotes the film more as the title of the movie gets repeated wherever there is element of the film ill Manors.

List the links to social media on the website homepage. Why are these important?

There's only two links to social networks on the ill Manors website. One of them is Facebook and the second one is Twitter. These social media links are very important because they also promote the film with the website. 

iLL Manors Print - Branding

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

On the print board poster, the title has been put in a big bold font and the image as a whole is landscape and has been expanded. This shows that the print text is a billboard poster. Also the everything on the image has been made bigger bolder so that the audience can notice the billboard as they drive or walk past.The fact that there is a date printed on the billboard indicates that it is a sort of advertising poster.


What design features help identify the Ill Manors brand?

The font of the words "Ill Manors" is the same usual font so instantly the audience will be able to recognize the Ill Manors brand. The theme colours are used in the bill board print which are used in all of the print.

What examples of synergy can you find with the broadcast platform or other print examples?

It gives clear indication to Ill Manors and Plan B's work

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

One key convention is the sign which indicates that Ill Manors is a 18 and over film. This suggests that the print text is a DVD cover or a poster. The film review quotes help enhance this as these key conventions are usually used with film posters or DVD covers. However what makes this print text a DVD cover is the blue banner at the top which says "blue ray+digital copy". Also the image is stretched out from the front to the back so that it goes all around the DVD cover.

What design features help identify the Ill Manors brand?

As usual the font design helps identify the Ill Manors brand. The main character at the front helps the audience to recognize the film. The gun at the front portrays violence besides crime which fits into Ill Manors brand and helps people to identify it. Also underneath the title "Ill Manors" it states that it is a "Ben Drew Film" indicating the Ill Manors brand. Another thing is the design of the image in the background of the estate buildings hurdling in gives the idea of the Ill Manors theme of estates being intimidating.

What examples of synergy can you find with the broadcast platform or other print examples?

There is synergy between other print platforms such as the DVD cover and the music packaging which show the same title in the way it it shown here.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

The central image is basically the print text which makes it a poster advertising Ill Manors.The text at the bottom which says "In Cinemas June 6" shows that it is a print text to advertise a film. In small text at the bottom left, there are links to Instagram and Facebook where you can go follow the Ill Manors group. This helps identify that this print text is a poster because if gives information to help raise the popularity of Ill Manors.


What design features help identify the Ill Manors brand?

The font for this poster helps identify the Ill Manors brand. The quote at the top of the poster also helps identify the Ill Manors brand as that quote was used at the very beginning of the film and should help the audience to recognize it.

What examples of synergy can you find with the broadcast platform or other print examples?

You can see the actor in this print text as with other print texts.

Print Platform Initial Task

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience for this magazine is the male gender, men aged 20-40. This is because the magazine promotes how men can get in shape and how to live a better life for men. The men would be aspirer's as they are seek ambition to gain a better life or body. They would be in the upper class section so class A or B because this is the sector that mostly cares about taking care of themselves to a large extent. Also the magazine is written quite formally therefore it wouldn't apply to the lower section. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article does more than entertain as it also helps the reader to relate to Plan B. They can find personal identification in the article as perhaps they have been in a similar situation to Plan B. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The audience is able to participate as there is a section where they can leave comments. In the print version, they will not be able to have this possibility.

4) What codes/conventions of print interviews can you find in the article? 

The photographs relate well with the display of the article.  The subheadings which acts as the questions for the interview is an example of conventions in the print interview. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

The interview is about loosing weight. Because it is realistic, the interview is more intrigued in knowing what happened after. 

6) What synergy can you find between this text and the broadcast examples we have studied?

Since Plan B is the director of Ill Manors so there is a sense of synergy here. 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

This would be aimed at reformers and would be for both male and female. The age group would be 18-30's and they would be more in the lower class section in the social class, C2, C or D group. The language use in the magazine is quite informal therefore it would attract the younger generation.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article helps the audience to find personal identification as they may be able to relate to Plan B's opinion. Also it can help the audience to develop personal relationships because they are able to feel sorry for the young people as Plan B does.

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The text allows the audience to leave comments of their opinion about the article at the end. This allows them to contribute to the text which you cannot do with a printed version.

4) What codes/conventions of print interviews can you find in the article? 

The article has interesting images which can be shocking. However, it can also raise enigma codes for the audience. Also, the quotes in the article are used effectively as a convention.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

The interview explains Plan B's view on the riots and on David Cameron. Afterwards, the article goes on to speak about Ill Manors and the soundtracks that Plan B has made. The article keeps the target audience interested as the language used is quite strong and the way Plan B describes David Cameroon can keep them wanting to find out more about his opinion.

6) What synergy can you find between this text and the broadcast examples we have studied?

There is a clear example of synergy in this article as it goes on to explain Ill manors and the soundtrack for it.  

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience is both girls and boys of the age group 25-50. They would be succeeder's and reformers who want to see change. Also, they would fall into the high/middle section in the social class group. So the class A,B or C1 sector. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article helps find personal identification in way, because they may find that they can relate to the works that Plan B is doing. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The article allows you to not only leave comments but to also e-mail them of any stories or opinions that they think should be addressed. 

4) What codes/conventions of print interviews can you find in the article? 

The design of this print interview is put in a formal manner as they have embedded Plan B's answers into the article. The images that have been put into the article are put in between the text making it easier for the audience to link it to the text. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

Plan B explains his opinion and the storyline of Ill Manors. What keeps the audience interested is the fact that the audience can find about more about Ill Manors and the director, Ben Drew. 

6) What synergy can you find between this text and the broadcast examples we have studied?

There is a clear link between this article and Ill Manors.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience is mainly men aged 18-40. They would be succeeder's and would fall into the higher class section in the social class so class A or B. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

From the article, the audience is able to develop not only a personal relationship with Plan B and his ideas but also personal identification because they might find themselves in the article especially how the magazine itself helps men to find themselves and develop their lives. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

There is a place where you are able to leave a comment allowing the audience to participate with the text 

4) What codes/conventions of print interviews can you find in the article? 

There are sub-headings used to portray the questions that they were asking Plan B. Overall, the text has been designed in a standard interview manner. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

In this interview, the discussion is more about the work that Plan B does especially on Ill Manors. They also ask for Plan B's opinion about society which  can keep the readers interested as they would want to find out what the director had in mind when he made Ill Manors.

6) What synergy can you find between this text and the broadcast examples we have studied?

Ill Manors is the main synergy shown on the article, however there was links to other artists at the bottom of the page.