iLL Manors Print - Branding

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

On the print board poster, the title has been put in a big bold font and the image as a whole is landscape and has been expanded. This shows that the print text is a billboard poster. Also the everything on the image has been made bigger bolder so that the audience can notice the billboard as they drive or walk past.The fact that there is a date printed on the billboard indicates that it is a sort of advertising poster.


What design features help identify the Ill Manors brand?

The font of the words "Ill Manors" is the same usual font so instantly the audience will be able to recognize the Ill Manors brand. The theme colours are used in the bill board print which are used in all of the print.

What examples of synergy can you find with the broadcast platform or other print examples?

It gives clear indication to Ill Manors and Plan B's work

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

One key convention is the sign which indicates that Ill Manors is a 18 and over film. This suggests that the print text is a DVD cover or a poster. The film review quotes help enhance this as these key conventions are usually used with film posters or DVD covers. However what makes this print text a DVD cover is the blue banner at the top which says "blue ray+digital copy". Also the image is stretched out from the front to the back so that it goes all around the DVD cover.

What design features help identify the Ill Manors brand?

As usual the font design helps identify the Ill Manors brand. The main character at the front helps the audience to recognize the film. The gun at the front portrays violence besides crime which fits into Ill Manors brand and helps people to identify it. Also underneath the title "Ill Manors" it states that it is a "Ben Drew Film" indicating the Ill Manors brand. Another thing is the design of the image in the background of the estate buildings hurdling in gives the idea of the Ill Manors theme of estates being intimidating.

What examples of synergy can you find with the broadcast platform or other print examples?

There is synergy between other print platforms such as the DVD cover and the music packaging which show the same title in the way it it shown here.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

The central image is basically the print text which makes it a poster advertising Ill Manors.The text at the bottom which says "In Cinemas June 6" shows that it is a print text to advertise a film. In small text at the bottom left, there are links to Instagram and Facebook where you can go follow the Ill Manors group. This helps identify that this print text is a poster because if gives information to help raise the popularity of Ill Manors.


What design features help identify the Ill Manors brand?

The font for this poster helps identify the Ill Manors brand. The quote at the top of the poster also helps identify the Ill Manors brand as that quote was used at the very beginning of the film and should help the audience to recognize it.

What examples of synergy can you find with the broadcast platform or other print examples?

You can see the actor in this print text as with other print texts.

Print Platform Initial Task

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience for this magazine is the male gender, men aged 20-40. This is because the magazine promotes how men can get in shape and how to live a better life for men. The men would be aspirer's as they are seek ambition to gain a better life or body. They would be in the upper class section so class A or B because this is the sector that mostly cares about taking care of themselves to a large extent. Also the magazine is written quite formally therefore it wouldn't apply to the lower section. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article does more than entertain as it also helps the reader to relate to Plan B. They can find personal identification in the article as perhaps they have been in a similar situation to Plan B. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The audience is able to participate as there is a section where they can leave comments. In the print version, they will not be able to have this possibility.

4) What codes/conventions of print interviews can you find in the article? 

The photographs relate well with the display of the article.  The subheadings which acts as the questions for the interview is an example of conventions in the print interview. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

The interview is about loosing weight. Because it is realistic, the interview is more intrigued in knowing what happened after. 

6) What synergy can you find between this text and the broadcast examples we have studied?

Since Plan B is the director of Ill Manors so there is a sense of synergy here. 

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

This would be aimed at reformers and would be for both male and female. The age group would be 18-30's and they would be more in the lower class section in the social class, C2, C or D group. The language use in the magazine is quite informal therefore it would attract the younger generation.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article helps the audience to find personal identification as they may be able to relate to Plan B's opinion. Also it can help the audience to develop personal relationships because they are able to feel sorry for the young people as Plan B does.

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The text allows the audience to leave comments of their opinion about the article at the end. This allows them to contribute to the text which you cannot do with a printed version.

4) What codes/conventions of print interviews can you find in the article? 

The article has interesting images which can be shocking. However, it can also raise enigma codes for the audience. Also, the quotes in the article are used effectively as a convention.

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

The interview explains Plan B's view on the riots and on David Cameron. Afterwards, the article goes on to speak about Ill Manors and the soundtracks that Plan B has made. The article keeps the target audience interested as the language used is quite strong and the way Plan B describes David Cameroon can keep them wanting to find out more about his opinion.

6) What synergy can you find between this text and the broadcast examples we have studied?

There is a clear example of synergy in this article as it goes on to explain Ill manors and the soundtrack for it.  

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience is both girls and boys of the age group 25-50. They would be succeeder's and reformers who want to see change. Also, they would fall into the high/middle section in the social class group. So the class A,B or C1 sector. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

The article helps find personal identification in way, because they may find that they can relate to the works that Plan B is doing. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

The article allows you to not only leave comments but to also e-mail them of any stories or opinions that they think should be addressed. 

4) What codes/conventions of print interviews can you find in the article? 

The design of this print interview is put in a formal manner as they have embedded Plan B's answers into the article. The images that have been put into the article are put in between the text making it easier for the audience to link it to the text. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

Plan B explains his opinion and the storyline of Ill Manors. What keeps the audience interested is the fact that the audience can find about more about Ill Manors and the director, Ben Drew. 

6) What synergy can you find between this text and the broadcast examples we have studied?

There is a clear link between this article and Ill Manors.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The target audience is mainly men aged 18-40. They would be succeeder's and would fall into the higher class section in the social class so class A or B. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)

From the article, the audience is able to develop not only a personal relationship with Plan B and his ideas but also personal identification because they might find themselves in the article especially how the magazine itself helps men to find themselves and develop their lives. 

3) Does this text allow the audience to participate/contribute? (E.g. leave comments) How is this different to the print version of the magazine?

There is a place where you are able to leave a comment allowing the audience to participate with the text 

4) What codes/conventions of print interviews can you find in the article? 

There are sub-headings used to portray the questions that they were asking Plan B. Overall, the text has been designed in a standard interview manner. 

5) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article?

In this interview, the discussion is more about the work that Plan B does especially on Ill Manors. They also ask for Plan B's opinion about society which  can keep the readers interested as they would want to find out what the director had in mind when he made Ill Manors.

6) What synergy can you find between this text and the broadcast examples we have studied?

Ill Manors is the main synergy shown on the article, however there was links to other artists at the bottom of the page.

iLL Manors - Index

1. iLL Manors - Film Review
2. iLL Manors - Plan B TEDx Lecture
3. iLL Manors - Music Video Analysis
4. iLL Manors - Movie Trailer Analysis
5. iLL Manors - Plan B DVD Extra
6. iLL Manors - Plan B Radio 1 Interview
7. iLL Manors - Plan B Jonathan Ross Show
8. iLL Manors - SBTV Interview

Plan B - Radio 1

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC 1 Radio isn't the most popular. The average listening figures for this station are 53,502(2014). BBC 1 radio has declined over the years as there has been an increase in their competitor market as more people have started to listen to music on-line or through social media. This is one of the reasons as to why it may have decreased.

2) Who is the target audience for BBC Radio 1?

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews. It is aimed primarily at the 15–29 age group, although the average age of the UK audience in 2008 was 33.


3) How does Plan B promote Ill Manors in this interview?

Plan B promotes his movie 'Ill Manors' through the consistent mentioning of the film itself. He mentions that he had to complete shots of phones and mini sim chips. This was attempted to target his audience in the movie. He also mentioned the faith he has in his actors, as they were all unknown but he believed he would be able to turn them into successful and well established artists. Likewise, he says he owes the crew a lot as they worked extremely hard and done this for 'peanuts'. We comprehend that some of the main song from the 'Ill Manors' track was actually taken from the beat of a German song. Plan B got in contact with the German label company, and managed to be allowed to use the backing beat.


4) What representation of Plan B can we find in this interview?

The representation of Plan B that we can find in this interview is that he is a very dedicated young man, however that he is also very last minute. We are told that he was the mastermind behind the music, directing and editing. It consisted of creativity and patience, but he told us it was all worth the stress, as it was a successful film at the end of it all. As a director, Plan B learnt that he will not leave things to the last minute, and that he has high hopes for his future. 

Plan B - Television (Jonathan Ross)

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first broadcast on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010.The genre of show that this belongs to is comedy. Adult humour is always present. It is created by Hot sauce TV and directed by Chris Howe. So far there has been 8 series, with a total of 88 episodes.

2) Identify the target audience for this interview (demographics/psycho graphics) and say why.

The target audience is definitely older. The demographic group is more likely to be people between the ages of 35-45, which is substantially older than his usual audience. The demographic group is ABC1, targeting mainly the B and C social class. The psycho graphic group would be succeeder's and the resigned.

3) What is the audience appeal for a programme like the Jonathan Ross show?

For a show like Jonathan Ross, the audience appeal is totally different to that of SBTV. This is because the audience that are more likely to be interested in his show are the older generation. People between the ages of 35-45 may be more likely to watch this, as there is adult humour and older celebrities on the show. This is good for the benefit of Plan B as he is able to put his point across out to the older, more prejudice audience, which he usually cannot do with SBTV or a Youtube account.

4) How is Plan B (the brand) represented in this text?

Plan B is represented as a role model icon on this show. This is because Ross states: 'Most interesting artist around', which conveys importance of Plan B. Likewise, the listing of the qualities Plan B has: rapper, songwriter, actor and director shows how qualified and experienced he is. In addition, when the topic of education comes up, Ben Drew states he went to the 'University of Life', the sarcasm in his talk here, accentuates that despite all the tough times, he is still able to find the humour in his life. We all know that Plan B is against the prejudice against the youth, however, he is still able to see right from wrong. The fact that Plan B understands that the source of where these issues sprout from is parents not loving their children, he can tackle that by using the music to put across his point.

Plan B Broadcast/Online

1) What is SBTV? Research the channel and explain how it became successful.

SBTV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. The media platform has its origins and roots in urban music.  It is a privately held company, founded on the 2nd November 2006. The founder Jamal Edwards attended Acton High School. As the channel began to attract more attention, it also began offering lifestyle interviews and event coverage, and a production team of ten people was established as a result. The SBTV shows became more and more successful as there became many celebrities, such as Chipmunk, Tinchy Stryder and also Plan B himself starring in and presenting themselves in the shows. This meant that their fan bases were following up on both the channel and YouTube page, enhancing the success of the channel.

2) Identify the target audience for this interview (demographics/psychographics) and say why.

The target audience that I identified within this interview was mainly teenagers between the ages of 15-20. This is because they are more likely to follow these celebrities on social media sites, and of course are more likely to use YouTube as w way of watching the SBTV videos. In addition, the psychographic group that would be associated with this interview would be mainly mainstreamers and strugglers. Mainstreamers as they are very up to date with the latest knowledge and current situations for the youth. Strugglers would be associated as watching the show may enable them to gain security and skill.

3) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

Firstly, the opening of the clip appeals to the teenage audience through the colloquial language used. The use of the swearing means that the youth of our generation can feel like they are in a normal environment and nothing is artificial. This can allow them to build a relationship with these celebrities. Likewise, the fact that the 'Ill Manors' actor Marcel stated 'we aren't allowed here at this time' could also appeal to the audience as the teenagers like to rebel and break the rules sometimes.

4) How is Plan B (the brand) represented in this text?

Personally, I think two sides to Plan B are presented. The first side is the negative portrayal of him as a person who swears and has no respect. As an individual who has been in the music industry for a long time, you would expect him to understand how to act when there is a camera around. However, he seems to still portray himself as the thing he aims to subvert in his movie 'Ill Manors', a 'Chav'. Despite this, one could argue that his work ethic portrays him as the opposite. This is due to him being able to make a film all alone, and manage to gain a mass amount of success post production. 

MEST 2 Tutorial

Video - Filmed fair amount, handful of shots remaining.

May need to check audio.

Started editing, camera booked for final shots

Early cut to view before half term.

Print - Photo-shoot for cover done + looking good.
DPS needs work.. think of more creative ideas to use.
Photo-shoot Wednesday 3-4.

Research + planning - Check 12 page plan of R & P.

DVD Extra

What does this tell us about Plan B's intentions in making the film?

Plan B's intention was to show people that kids brought up in rough estate's should not be judged as they are in a location where the government does not care about them and they would need the money what else can they do. Plan B gives the idea that Media goes against these kids and that it’s not the fault of the kids but the politicians not wanting to fund and help the youth with their problems. Plan B wants send a message that older people like him should give these opportunities to youth as for example such as he did for film but couldn't as it was limited places. He believes every youth should be able to have a fair life and should not be stereotype as bad people. The movie also give intentions that they want people to feel emotion and also believe that they can have a personal relationship as feeling sympathy for the character.

What do we learn about the production process for Ill Manors?

We learn from production that no movie production or any deals wanted to be made as it was a good story but they did not believe that Plan B could be good so he made short films and slowly thought that he wants to do ill manors so he continued it on but with no deals as they came after his album hitting number one but Plan B still continued and had to work with a tight budget of a movie but still got it done. He gave a draft to the producer and the producer thought it was amazing and that they should do this so they worked on it with a budget and good actors where they got them from the east London the schools as they wanted an actor who was actually from the area.

What can you tell about the possible target audience from this short documentary?

The audience I believe for this documentary would be 20 going to 40+ as they want to know more about the movie and how it was made. It for psycho-graphics such as the reformers and believe in seeing something new. Another group would be the strugglers to understand that there is more about the movie history and would get a different idea of how it was made. The uses and gratifications would be the surveillance of the documentary as for example the audience would want information about the movie as where is the location and why the actors. The other uses and gratification would be the diversion as to just being interested in the movie as to away distracting yourself from something else.

Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.

The film does do successfully in my opinion I thought it was realistic and was very intense, it built the emotions of me very well as you feel an actual personal relationships to some characters as hard it was for them and understand what they had to do to in the movie. Ben Drew in my opinion was good in his directing and making these true events happen same time made it even more in emotional for the audience. I believe that Ben Drew set to make people realise the tough areas of east London that people are not treated right and are misunderstood for what they do and actually want help people. I believe that the movie was amazing and you can see from the budget in the documentary it was not easy.

Tedx Lecture

NOTES:

• Got kicked out of school in year 10
• Didn't have respect for authority 
• They felt ignored by society
• Listened to rappers as they guided them
• Broken families 
• To get to the kids attention... He had to use swearing and violence in his music because that's what they're attracted to
• Needed realistic actors to portray his view properly in ill manors 
• Chav- council house and violent
• Society keeps insulting kids and calling them chavs which makes them hate and disrespect authority and then the authority makes society hate them because of their actions (vicious circle) 
• Time to aid young ones and give them hope

What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

Plan B believes that there is a reason behind the vicious circle of youth's not obeying to authority is due to the fact that they feel ignored by society and that authority shows that they don't care. Since Plan B has been in that position before as he was kicked out of school in year 10 and was put in a pupil referral unit called the Tunmarsh Centre in Plaistow were he shared the same opinion and beliefs with other kids which was that they didn't respect authority because they felt ignored and that they didn't fit in. He wants to contradict the dominant ideology of today that young people are known for being up to no good. Plan B also wants to give young people a chance to succeed in life and not to feel discouraged by how the media portrays them or how authority treats them. 

Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

 Personally, I consider that the target audience of the TEDx Lecture is people from the age group 20 to 40. This would be people who are willing to take time and interest in young people so as to find out ways to help as well as support them. They may be of a higher class compared to the target audience for Ill Manors and will probably consist of reformers, mainstreamers and even struggler's. They would be the type of person who is able to form a personal relationship with characters in a film so they might have taken interest of certain characters in Ill Manors and would want to find out more about the film and Plan B's opinion and ideas.  They are different from the audience for Plan B's music and films because that target audience is more of a young group who are trying to find personal identity so that they can lit it guide them whereas the target audience of the TEDx lecture wants to find out more about young people and perhaps help them. 

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics?

A moral panic is an intense feeling expressed in a population about an issue that appears to threaten the social order. So it is a public anxiety or alarm in response to a problem regarded as threatening the moral standards of society. This links to what Plan B says about the media. He said that the media always convey young people as dangerous and rebellious and calls them names like chav (Council House and Violent). By doing this, the public beings to associate danger with young people due to moral panic the media shows. Cohen's theory suggests that moral panic can bring fear and therefore if people begin to fear young people, the police will be continuously scrutinizing them. Plan B wanted to get that point through and show how the media contributes to the vicious circle. 

ill Manors Album & Soundtrack

The ill Manors Official Soundtrack album is of the hip-hop, grime, soul genre and was released by Atlantic Records as well as published under the Warner Bros. label by British musician Plan B (Ben Drew) in 2012 to accompany his directorial debut film under the same name. The unsettling album was promoted by other artists such as Labrinth and Kano who had partaken in the production.

The ill Manors track was initially released as a single which soon was accompanied by a dynamic and socio-politically controversial music video featuring cuts from Drew's film and footage from the 2011 London riots. The track was successful in regards to peaking at #6 on the UK singles chart in April 2012. Overall reception of the ill Manors album was positive with mostly 4+/5 review scores and the album was shortlisted for the 2012 Mercury Prize, becoming the first soundtrack album to be nominated. ill Manors was also nominated for Brit Award - MasterCard British album of the Year Award. Reception of the track included attention from MP Jamie Reed who described it as 'excellent', Tim Walker from The Independent stated it "an all-time great protest song", while David Smyth of the London Evening Standard praised Plan B's decision "to say something so bold." A contrasting opinion was advocated by Samuel Breen, also writer of The Independent, who described the song as "a cliché riddled attack on politics that feels calculated, impersonal, and disingenuous."

Music reviewers have described the album along the lines of being 'mesmerizing', 'astounding' and more particularly: 'a claustrophobic journey through Britain's sink-estates'. The lead single ill Manors also received mostly positive reviews from music critics and in October 2012 won the Q Award for best track. Newspapers such as The Telegraph have relentlessly praised the production as revolutionary to UK hip-hop and describe it as 'the urgent poetry of the mean streets', a statement which is correct to a considerable degree because of the gritty context of the lyrics structured into each track of the album constructed together to narrate the stories of the 8 main characters pulled into the vicious cycle of London crime.