Plan B - Radio 1

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC 1 Radio isn't the most popular. The average listening figures for this station are 53,502(2014). BBC 1 radio has declined over the years as there has been an increase in their competitor market as more people have started to listen to music on-line or through social media. This is one of the reasons as to why it may have decreased.

2) Who is the target audience for BBC Radio 1?

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews. It is aimed primarily at the 15–29 age group, although the average age of the UK audience in 2008 was 33.


3) How does Plan B promote Ill Manors in this interview?

Plan B promotes his movie 'Ill Manors' through the consistent mentioning of the film itself. He mentions that he had to complete shots of phones and mini sim chips. This was attempted to target his audience in the movie. He also mentioned the faith he has in his actors, as they were all unknown but he believed he would be able to turn them into successful and well established artists. Likewise, he says he owes the crew a lot as they worked extremely hard and done this for 'peanuts'. We comprehend that some of the main song from the 'Ill Manors' track was actually taken from the beat of a German song. Plan B got in contact with the German label company, and managed to be allowed to use the backing beat.


4) What representation of Plan B can we find in this interview?

The representation of Plan B that we can find in this interview is that he is a very dedicated young man, however that he is also very last minute. We are told that he was the mastermind behind the music, directing and editing. It consisted of creativity and patience, but he told us it was all worth the stress, as it was a successful film at the end of it all. As a director, Plan B learnt that he will not leave things to the last minute, and that he has high hopes for his future.