Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms [32 marks]

Introduction

Introduce industry (film), case studies: Ill Manors, A field In England & Belle

Imaginative techniques are used by media products by...

(One sentence to answer question)

Part 1

Ill Manors e-media (what it was)

Tag London, the publicity that Ill Manors got from it + the websites {brand}

Celebrities (two step flow theory) twitter. The tweeted their opinions which their fans would support which got people talking

Maintain - social network, continuously updating, hash tag. Keeping people interested with new uploads and details

June- September (DVD release)

Part 2

Ill Manors Print

Audience attracted by strong brand. The "Ill Manors" font portraying the estate buildings became familiar

Magazine interviews/ men's health £1,000 jacket. Displayed a different side of Plan B which is a different approach to the audience

NME magazine - political angle. Directed towards David Cameron which attracted the audience due to its imaginative technique.

Part 3

Ill Manors Broadcast

Tedx talk with Plan B. Audience is able to learn about Ill Manors and Plan B himself

Radio 1 or SBTV or TV chat show. This shows the reality of Ill Manors and the actors especially the director plan b. Once again audience is attracted because they want to know more about Ill Manors

Music video...(maintain) there would be old fans who listened to plan B who would continue to support him. The music video links well to the film ..

Part 4

A Field in England

Imaginative distribution- all platforms on same day. Attracts the audience and is an imaginative technique as no one has ever done that before due to the risk of the popularity rate not being long.

Art-house film -typically a serious, independent film aimed at a niche market rather than a mass market audience.

little money used compared to other Hollywood films like Sky fall

Part 5

Independent case study- Belle

Mis-en-scene of Belle - Costumes... Lighting... Actors/Actress... Make-up...Props...Setting

Oprah Winfrey- America- two step flow theory

The red carpet interviews

Americans love watching British films- (British accents used)

Conclusion

Summarise all points considered and reach a logical conclusion/ answer